The Science Of Shopping
Distributed under licence from Educational Publishers LLP



This programme looks at our innate motivations for making a purchase. As one expert points out, reasons can range from our upbringing and personal psychology, to a case of compensatory consumption, in which something is consumed, or purchased, to compensate for depression or sense of incompleteness. Typically masculine and feminine traits are uncovered and attitudes to purchasing everything from designer clothes and limited edition trainers to kitchen suites are covered.