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Research Methods can be a topic students find both difficult and dull. This programme aims to bring non-experimental methods to life by seeing them in action. We follow researchers as they explore the psychological effects of the student’s life support system – the mobile phone – with three different methods.

Part 1: Questionnaire surveys

What are questionnaire surveys and what are the secrets of good questionnaire design? What has this type of research told us about patterns of mobile use? What are some of advantages and limitations of questionnaire methods?

Part 2: Interviews

How should face to face interview research be planned and carried out? What data have more in-depth interview methods found out about young people’s use of mobiles? What are some of the limitations of interview methods?

Part 3: Naturalistic Observation

What is naturalistic observation and how is it carried out? What can it tell us about young people’s use of mobiles that could not be obtained by other methods? What are some its benefits and limitations?