Preview

Where do business ideas come from?
How do you develop and protect them?
We hear from new and established entrepreneurs including Philip (‘Pantsman’) Taylor, Sir James Dyson and leading patent lawyer Carin Burchill:
Three short videos on one DVD
Case study examples are used throughout to illustrate:

Part 1: Sources of business ideas

• Finding a niche market
• Scientific development
• Spotting a trend
• Developing Ideas
Buisness Studies: Generating and Protecting Business Ideas
Preview this video

Part 2: Copyright

• What is copyright?
• Case Study Examples
• Infringing copyright
Buisness Studies: Generating and Protecting Business Ideas

Preview this video

Part 3: Patents

• What are patents?
• How do they work?
• Advantages and disadvantages
Preview this video

Trademarks

• What are trademarks and what do they do?
• Examples of different trademarks
• Registration and infringement
Buisness Studies: Generating and Protecting Business Ideas

Preview this video
The DVD also contains a full range of supporting materials for teachers

Generating and Protecting Business Ideas

Running time 30 minutes.

DVD Buy now
£59.00 (+VAT = £70.80)