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Where do business ideas come from?
How do you develop and protect them?
We hear from new and established entrepreneurs including Philip (‘Pantsman’) Taylor, Sir James Dyson and leading patent lawyer Carin Burchill:
Three short videos on one DVD
Case study examples are used throughout to illustrate:
Part 1: Sources of business ideas
• Finding a niche market
• Scientific development
• Spotting a trend
• Developing Ideas
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Part 2: Copyright
• What is copyright?
• Case Study Examples
• Infringing copyright
Part 3: Patents
• What are patents?
• How do they work?
• Advantages and disadvantages
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Trademarks
• What are trademarks and what do they do?
• Examples of different trademarks
• Registration and infringement
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The DVD also contains a full range of supporting materials for teachers





